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Your CV doesn’t need fixing. It needs repositioning.
- Melanie
- 5 days ago
- 2 min read
After working with professionals from very different backgrounds, one pattern keeps repeating:
Most CVs are not bad.
They’re simply not answering the right questions.
And recruiters don’t have time to guess.
What we see again and again:
strong experience
impressive titles
solid education
…but a profile that doesn’t clearly say: “This is who I am, this is what I do, and this is why I fit this role.”
That’s not a writing problem. That’s a positioning problem.
Repositioning starts before the CV
When someone starts career coaching with us, we don’t open their CV first.
We start by asking questions like:
What roles are you actually aiming for — and why those?
How do recruiters read your background at first glance?
What assumptions might they be making about you?
What needs explanation — and what needs more visibility?
What is relevant for this market, not just in general?
Most candidates have never been asked these questions before. And without answering them, even the best CV won’t work.
Why this matters especially in German-speaking job markets
In Germany, Switzerland and Austria, clarity is valued more than creativity.
Recruiters expect:
a logical career story
clear role alignment
precise wording
no guessing
If your profile leaves room for interpretation, it often ends up in the “maybe later” pile — or nowhere at all.
That’s why our work is not about “making it sound nicer”.
It’s about making it unmistakably clear.
What our career coaching actually focuses on
We look at your profile through a recruiter’s eyes and ask:
What is obvious within 10 seconds?
What raises questions?
What feels unclear or misaligned?
What part of your experience is underused or misunderstood?
Only then do we:
reposition your CV and LinkedIn
adjust your application strategy
define realistic and relevant target roles
prepare you for interviews where you can explain your path with confidence
And throughout the process, we keep asking questions — because good positioning evolves as your job search progresses.
Why we work over 8 weeks
Because repositioning is not a one-time task.
You apply.
You get feedback (or silence).
We adjust.
You interview.
We refine again.
Career coaching works best when it’s iterative, grounded in real responses from the market — not theory.
A successful job search is rarely about “trying harder”.
It’s about thinking more clearly, asking better questions, and positioning yourself in a way that makes sense to the people hiring.
That’s the part most candidates miss.
And that’s exactly where we work.
If reading this made you question how your profile is currently being understood, that’s a good sign.
Repositioning is not about rewriting your CV — it’s about making your direction clear.
You can read more about our Career Coaching & Job Search Guidance here:
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